6 Prospecting Tips For New Agents

You’ve secured a real estate license and are ready to make this upcoming year your breakout season as an agent. But you can’t expect clients to magically appear before your eyes. You can’t count on referrals or word-of-mouth. And Facebook ads will only provide a handful of leads—not enough to build a business from scratch. Here are 6 Prospect tips provided by Realvolve:

  1. Make prospecting a daily habit - Build daily prospecting activities into your process—things like making follow-up phone calls, scheduling coffee dates, and sending handwritten notes.
  2. Set realistic prospecting goals - If you’re just starting out, you don’t yet have any data to calculate your own conversion rate, but you can use the national average as a benchmark. According to the National Association of Realtors, the typical lead conversion rate is 0.4% - 1.2%. This means for every 200 leads you obtain, you’ll only convert one or two to a client.
  3. Become an area expert - What you lack in professional experience, you can make up in neighborhood savvy. What customers really want in an agent is someone who will listen to their needs and match them up with the neighborhood where they’ll feel most at home.
  4. Leverage pop-bys - Pop-bys are little gifts intended as a friendly reminder to your prospects that you are available ot help them buy or sell a home. It’s a way of staying on their radar.
  5. Host an event around the holidays - A great way to get to know people in your area is to host a community event. Pick a holiday—it could be a 4th of July movie night under the stars, a Trunk or Treat for parents who want somewhere easy and safe to take their kids on Halloween, a glitzy New Year’s Eve party at a rented-out rooftop bar, or something else entirely!
  6. Leverage Technology - Use a CRM or other automated system to help you keep track of your clients, build automated workflow and help you get more our of each encounter.

 

Article provided by Realvolve. To read the full article, visit: http://blog.realvolve.com/6-prospecting-tips-for-new-real-estate-agents

 


* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.